Introducing the new Nike+ experience

Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. Nike+ Training is your new personal trainer that delivers challenges and tracks your performance. Make your training experience inspirational, full of variety, competitive, and fun. Read more…

Tim Burgess tweet creates cereal

An amazeballsocialmedia story indeed: Charlatans frontman Tim Burgess tweeted his followers that he wanted to create a breakfast cereal called “Totes Amazeballs”. Joking or not, Kellogg’s heard about the idea and reacted in record time. Now Tim has indeed created a unique breakfast dish, thanks to one tweet.

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The Origin of Brands 1 – Absolut Vodka

In a new series we will uncover how brands started – first is Absolut Vodka. This is a pretty cool story. In 1979, a swedish vodka called ABSOLUT appeared in the US – a big moment for a brand whose story goes back over four hundred years. Check it out. Read more…

The Howling Football

This year you will hear often about Ukraine. The European Football Championship will kick off in a few months, and brands are already getting ready to win their battle on the advertising pitch. However brands are not the only ones who want to grab people’s attention. A German non-governmental organization for example, has a battle to win way before June. In Ukraine a lot of street dogs and cats have started being killed to make the country “cleaner” and ready to welcome hundred thousands of football tourists. Read more…

Inception Park, a roller coaster ride in Buenos Aires

I’m sure you will love Inception Park, a short video directed by Fernando Livschitz, which mixes pure genius, an apparent complete nonsense and wonderful photography. In a tribute to Christopher Nolan, Fernando of Black Sheep Films transformed Buenos Aires in an amusement park, with roller coasters flying above the streets and gigantic rolling cups coming in & out buildings. A lovely work. Enjoy the ride. Read more…

Excellent adventures in education

Move over, Bill & Ted! These Australian dudes made a great ad for education. It’s a campus tour like you haven’t seen before. Beware of a seriously gross ending. Read more…

Ultimate Guide to Pinterest

Our very own Michael Litman @litmanlive – has created the first definitive guide to using Pinterest – the (kinda) new social site that is taking the world by storm right now. If you are a marketer and want to get your head around the possibilities of this platform then make sure to read his insights into the what/how/best practice use of the next social phenomenon, Pinterest. Read more…

Swipe to unlock truth about Guantanamo

Amnesty International has repeatedly campaigned against Guantanamo, where the U.S. government holds detainees it suspects of terrorism. On the camp’s 10th anniversary Sweden’s AI campaign has cleverly used iPads and in particular the gesture of swiping to visualise support for the detainees. Read more…

R/GA helps out in the love department with Valentweet

Got an office crush (or two or three)? Have the R/GA Office Cupid break the ice by sending a Valentweet for you. Their office cupids (and copywriters) will help you out. Let the R/GA Office Cupid know whom you fancy, and they’ll tweet them a custom message on your behalf. Via R/GA’s Ben Smith. View the site here.

MISEREOR puts 2 Euros in motion

This is a great idea for turning a charity donation into an experience. German agency KolleRebbe has produced this interactive outdoor poster that shows how your donation puts a lot of things into motion. And it takes a picture of you (the donor) and posts it into facebook. Read more…