Twitpoker for success

How can a small new business with zero brand presence on social media gain over 1.5 million impressions in one day? Well, looks like gambling is the answer… Pick five influential tweeters, put them around a poker table and broadcast the game on the Web, allowing their followers to help them playing their hands. Read more…

Red Stripe: Street Art at shutter speed

Red Stripe’s “Make Art On The Street” released this animation of a special piece of street art. Scottish artist Spaceboy, helped by his graphic students from Edinburgh College of Art, animated his paste-ups on the shop shutters of Newhaven Harbour. It is a nice animation in itself, capturing and recording each frame of the paper installation. But what I really like about the film is that the interview with Spaceboy (talking in his heavy Scottish accent) is actually woven into the dubby Jamaican soundtrack. Ah sey one! Read more…

The Student’s Corner: DHL Friend Express

In Singapore punctuality among young generations is not a very diffused virtue. To correct this bad habit and promote DHL’s ability to always deliver on time, Uni Lee a student at the LASALLE College of the Arts come up with the DHL Friend Express concept. Select friend, date and appointment time and send a DHL service to pick him/her up to be delivered perfectly on time to your date.

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Recipe receipt – small media creates value

Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise.  A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”.  What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.

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Experience marketing: Hunger Delivery

Food delivery services used as an advertising media. At first, it doesn’t sound like a super innovative idea, but bear with me, because I’m not talking just about printing your promotional message on the cover of the pizza box. After the spectacular Alcatraz campaign in Spain, today we have another execution that uses food delivery to create an experience and not just deliver an advertising message. Read more…

Video of the Day: Pro Spot – Richie Jackson

Not pure advertising but pure talent. This vid is a great compilation of style on a skate board. He really does not give a f*ck about who is around he just sees objects to skate across. Nice lookout on life and the chain-slides rock. Read more…

Intel & the House of Flying Laptops

This post if for the fans of big productions, and I know we are quite a few out there. Directed by Daniel Kleinman, the man behind several title sequences in James Bond movies, the new Intel global campaign make “everything else seems old-fashioned”. A spaghetti western and a Crouching Tiger Hidden Dragon style TVC prove once again that Intel, despite behind a product behind a product, is a pretty cool brand who works hard to keep such coolness alive & kicky. Read more…

Video of the Day: VW Polo Dad

Here is one for all the dads in the world. DDB London’s video pulls all the heart strings the father of a girl can possibly have. From the title you can guess how the story ends… Read more…

Brand content that’s baked into the product

We see a lot of brand content that promotes a product or shows the experience or lifestyle around using a product — but what I like here is that the brand content creates a new reason to use the product (in this case the Gothenburg tramway).

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Autodance : every advertiser’s dream

Every advertiser’s dream – create a service that people actually want to use to in order to create their own content about your product and share it with all their friends.  The trick with this kind of approach is often brand relevance.  What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .

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